about the project.
the ultimate Telluride gift
The Drinks of Telluride is a first-of-its-kind cocktail recipe book designed to celebrate our vibrant community by featuring a collection of beloved & inventive local cocktails. Our vision is to take readers on a flavor quest to all of Telluride and Mountain Village’s premier restaurants and bars, through the lens of one of their most iconic cocktails. We are producing a stunning, high-quality coffee table book that will become a staple in every Telluride home and beyond for years to come.
1
Recommended # listings per establishment
2
# of pages/listing
(= 1 full spread)
1000
1st print run # copies to be distributed minimum
2
# of years your featured cocktail is guaranteed to appear in the book (assuming no changes are requested)
why participate?
exclusive exposure
Position your restaurant or bar among Telluride’s top-tier establishments with a dedicated 2-page spread in our high-quality, professionally photographed recipe book.
a lasting presence
This book will be a Telluride coffee table staple, providing long-term marketing for your establishment beyond traditional ads.
community spotlight
Elevate your brand as an essential part of Telluride’s vibrant culinary and mixology culture. Drive business growth, visibility, and loyalty by featuring an iconic cocktail from your bar.
support local
Everyone working on this project is local: the producer, photographers, illustrators, and of course—your bartenders themselves!
business benefits
boost in foot traffic
Tourists and locals alike will seek out your bar or restaurant after seeing your feature on the tour, encouraging both new and repeat visits.
amplified reach
Our strategic partnerships with local hotels, bookstores, and rental agencies mean your featured cocktail will reach a wide audience well beyond traditional marketing efforts.
multi-year advertisement
Enjoy ongoing exposure from a one-time fee for your spot in this collectible recipe book, sold in Telluride's top tourist locations.
secure your spot
simple submission
Just select your cocktail and submit your recipe through our easy online form.
professional photography
We handle everything from staging to final edits, ensuring your drink and restaurant look their best.
full control
You’ll review and approve the design, content, and photos for your feature—no surprises.
other inclusions...
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A TABLE OF CONTENTS featuring your cocktail and name of your restaurant;
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AN INDEX listing all establishments' addresses and websites;
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AN ORIGINAL MAP illustration of the Town of Telluride and Mountain Village, highlighting the location of all participating establishments;
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NO ADS! The book will only feature high quality, specialty cocktails and the establishments that serve them.
what's included
2-page spread
Two full pages will be dedicated to your establishment. On the left (verso) page: a professionally-shot full-page photo of your cocktail. On the right (recto) page: a photo of your restaurant plus information on your cocktail, and restaurant's address, ambience, and unique story.
high-quality content
Professional photos of your cocktail and restaurant are included, along with custom copywriting. We work closely with you to stage your photos and write a compelling, creative description of your bar and drink.
social media assets from your shoot
Get access to behind-the-scenes video clips and photos for your own promotional use.
some tips...
SELECTING & NAMING YOUR FEATURED CRAFT COCKTAIL:
Plan to select a cocktail that will stand out because it is especially delicious, popular & unique. It should be flavorful, distinctive, and original, with a reasonable recipe that you are willing to share. It does not need to be a completely new kind of drink, instead, we encourage you to share something that captures your individual establishment’s creativity and spirit. Make sure to name it something accurate & fun!
cost
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$500/submission if you require our professional photography team
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Just $200/submission if you supply your own high-quality photos! No upfront payments are expected if you do not require photography. You can withdraw your cocktail at any time with no penalty whatsoever. Fee is due once you approve your final spread in the manuscript mockup.
distribution partners
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Between the Covers Bookstore
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Telluride Visitor’s Center
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Hook Telluride
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Town of Mountain Village
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Telluride Ski Resort
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Telluride Foundation
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Telluride Arts
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Rental property companies (Telluride Rentals, Element 52, Alpine Lodging, Exceptional Stays, Vivid Vacation Rentals, Wild Oak, etc.)
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Local hotels (Peaks, Madeline, Franz Klammer, Mountain Lodge, Lumière, etc.)
marketing snapshot
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Featured press release in Telluride Daily Planet
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Advertisement in Telluride Visitor’s Guide
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Active social media campaign (reels, giveaways, etc.)
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Promotional article in Telluride Magazine
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Distributor partnerships & promos
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Launch party at Between the Covers
timeline & next steps
step 1: January
Contact us to discuss your cocktail(s) and secure your spot. (Space is limited!) Max 2 cocktails per establishment.
step 3: January
Finalize the details and schedule your photoshoot with us (if required).
Book Launch! June 2025
step 2: January
Submit your info through our online form.
step 4: April
Review & approve your listing proof. Invoice for listing fee due.
We go live with sales in time for summer 2025!
"The Drinks of Telluride is a tribute to the vibrant cocktail scene of Telluride and Mountain Village. Our mission is to support local businesses by highlighting the creativity and craftsmanship of their bartenders, taking readers on a journey through the stories and flavors behind each signature cocktail and the establishment that features it."